Q2 2024 Snapshot: Top iOS Drawing & Coloring Apps in the US

With the second quarter of 2024 behind us, Sensor Tower provides a detailed look at the performance of the leading Drawing & Coloring apps on the iOS platform in the United States. For more in-depth insights, Sensor Tower's platform is the go-to resource.

Color by Number：Coloring Games showed a fluctuating download trend, starting at 4.9M and reaching a peak of 7.3M in the second week of April. Weekly active users (WAU) mirrored this pattern, starting strong at 19.6K and peaking at 24.2K in the same period. The app's revenue also displayed growth, with an impressive spike to $997K in mid-June.

Coloring Games for Kids 2-6!, published by IDZ Digital Private Limited, had an initial 3.3M downloads in the first week of April, with a mid-quarter rise to 4.2M. WAU started at 14.7K and saw an increase to 16.6K in early April. Revenue trends showed a high of $858K towards the end of April.

The Happy Color by Numbers Game from X-Flow began the quarter with 3.1M downloads, with a notable increase to 3.3M by the end of April. WAU started at 35.4K, with a peak of 37.2K at the end of April. Revenue for this app was comparatively lower, with the highest weekly revenue at $63K in mid-June.

My Coloring Book saw downloads ranging from 623K in mid-April to a high of 5.3M by the end of April. WAU for this app showed a steady increase from 25.7K to 28.6K in early May. This app did not generate revenue during the quarter.

Lastly, Gartic.io, which also did not generate revenue, had downloads starting at 2.4M, with a peak at 3.2M in the second week of April. WAU saw a gradual increase from 7.5K to 8.5K in the same period.

As the data indicates, the Drawing & Coloring category remains a vibrant space on the iOS platform, with varying performance metrics across top apps. Sensor Tower provides a more comprehensive analysis for those interested in further details on these and other applications.